Budget & Timing
Whether each campaign is spending its budget, how many eligible searches you're missing and why, and which days and hours bring results.
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Go to Google Ads OverviewTotal daily budget
Spent today
Avg. daily spend
Limited by budget
Eligible searches
Average for the period (Search campaigns)
No Search impression share data for this period.
Search impression share by day
Share of eligible searches won, and why the rest were lost
No Search impression share data for this period.
Budget pacing
Average daily spend compared with each campaign's daily budget
No enabled campaigns.
| Limited by budget |
Pacing near 100% means the campaign uses its whole budget most days. Impression share is the share of eligible searches where your ad showed. The rest is lost either to budget (raise the budget) or to rank (improve bids or Quality Score). Impression share only covers Search campaigns.
Best days and hours
No data for this period.
Use this to set an ad schedule: lower bids (or pause) in hours that spend without converting, and protect budget for the hours that convert.
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