Account Health
Google's optimization score, its open recommendations with the results each one is expected to bring, and every change made to the account in the last 30 days.
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Go to Google Ads OverviewOptimization score
Open recommendations
Possible extra conversions
Changes in 30 days
Optimization score
Google's estimate of how well the account is set up
The score goes up as you apply or dismiss Google's recommendations. It is a guide, not a goal: only apply what fits your plans.
Recommendations
Open suggestions from Google, biggest expected gain first
No open recommendations right now.
Estimates are Google's, per week. Apply or dismiss recommendations in Google Ads → Recommendations.
Change history
Who changed what in the last 30 days (newest first, up to 200)
No changes in the last 30 days.
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