Keywords & Search Terms
What people actually typed before clicking your ads, how Google rates each keyword, and where spend isn't turning into conversions.
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Go to Google Ads OverviewNo keyword traffic in this period
Keywords with activity
Avg. Quality Score
Low Quality Score
Spend with no conversions
Match types
Each match type's share of keyword spend vs share of conversions
No keyword spend in this period.
Where search-term spend went
Money spent on searches that converted vs searches that didn't
No search terms in this period.
Quality Score spread
Number of keywords at each score
What's pulling scores down
Share of scored keywords rated below average
Keywords
Quality Score and results for every keyword that ran
Quality Score (1–10) is Google's rating of how relevant your keyword, ad and landing page are. The three dots show its parts: expected click-through rate, ad relevance and landing page experience ( above average, average, below average).
Worth adding as keywords
Converting searches you don't target yet
No converting search terms are missing from your keywords.
Possible negative keywords
Searches with spend but no conversions
No search terms spent money without converting.
Search terms
The real searches that triggered your ads
No search terms match.
Google hides search terms that only a few people searched, so these totals are lower than your campaign totals.
Keyword ideas
Search volume and bid ranges from Google Keyword Planner (Philippines, English)
No ideas yet.
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