Instagram Insights
Audience & Growth
Follows vs unfollows, how much reach comes from new people, taps on your profile buttons, and who actually engages (not just who follows).
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Net follower growth
Reach from non-followers
Profile button taps
Accounts engaged
Followers vs people who engage
Compare who follows you with who actually interacts
FollowersEngaged audience
Instagram only shares audience details for accounts with at least 100 followers.
Profile button taps
Taps on the contact buttons on your profile
No profile button taps in this period.
Reach: followers vs non-followers
Followers Non-followers