YouTube insights
See Where Your Views Come From
Break down traffic by source to focus on what's actually driving views.
Views (28d)
Ad Impressions
Watch Time (28d)
Subscribers
Traffic Distribution
Share of views by source
sources
Top Traffic Sources
Views from each source in the selected period
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Traffic Trend
Real views over the selected period
Geographic Distribution
Where your views come from
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Top Search Terms
What viewers type into YouTube search to find your videos
External Sources
Websites and apps sending viewers to your videos
Device Breakdown
How viewers watch
Mobile
Desktop
TV
Tablet
Operating System
Viewers by operating system
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Playback Location
Where your videos are watched
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